“In this competition for human attention, your website delivers an experience. In a high-performing website, each aspect of the site fulfills a purpose. The design instills a feeling about the personality of your brand and guides the eye and the mouse.
The information unfolds just as the user wants to know more. Visiting robots are also able to understand the value of your offering, so they rush back to tell search engines that you make the Internet a better place.
An intentional website strategy involves working within the constraints of website anatomy. We’ve been given a wonderful gift from all the collaborators who have created this digital universe for us. From the countless website experiments, some web conventions have risen to shape the way people do business online. Communicating our message through these established norms allows us to turn human attention into revenue.”